There are very few brands with as much history, heritage and pedigree as Masi. Faliero Masi’s story, which began well over 90 years ago, is truly one for the ages; a professional-racer-turned-frame-builder who built for some of the most prolific riders in cycling history (ie. Merckx, Anquetil, Coppi, etc) would soon become known as “The Tailor” for his meticulous fitting process.

Welding the frames
Masi & Coppi

Exploring our history, traveling to Milan and Vincenza, and charting the California experience has been a ton of fun. In our travels, we learned that the motivations behind Masi was never about size but more about about the ride. When asked, Valentino Campagnolo pauses as he carefully measures his response and states, "Was Masi ever a brand?....perhaps... a boutique". After drilling down on a definition that suggests that a boutique is a business that serves a sophisticated or specialized clientele, we tend to agree.


Two champions that have not only left their mark on racing, but have also inspired and thrilled generations of fans around the world. Their incomparable achievements will forever remain anchored in the history of the sport.

Coppi sitting on his Masi bicycle



Known as "Il Campionissimo", Coppi's illustrious career included multiple victories in the Giro d'Italia and the Tour de France. Renowned for his climbing prowess and smooth riding style, Coppi captivated fans with his remarkable performances on both road and track.

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Eddy Merckx racing his Masi bicycle



Eddy Merckx, often regarded as one of the greatest cyclists of all time, is a Belgian former professional road and track bicycle racer. His style of riding was aggressive and relentless, earning him the nickname "The Cannibal" for his insatiable appetite for victories.

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