BENVENUTI NELL'ESPERIENZA MASI

BICYCLES FOR GRAND CHAMPIONS

Over the years, many great champions have won incredible victories on Masi bikes. From the breathtaking climbs of the Tour de France to the thrilling sprint finishes on the cycling circuit, Masi bikes have proven time and time again that they are among the best racing bikes in the world. Their presence in the hands of champions has made the brand a symbol of performance and excellence.

Antonio Maspes | Fiorenzo Magni | Fausto Coppi | Eddy Merckx | Tom Simpson | Vittorio Adorni

A cyclist wearing a numbered jersey walks on a velodrome track, holding a tire. Another person walks beside him, carrying a bicycle over their shoulder. The background is filled with a large crowd of spectators.

ANTONIO MASPES

Faliero Masi mentored Maspes in his formative years, having identified a unique level of dedication in the teenager that suggested great potential. And Maspes didn’t need much by way of motivation. Having won a bronze medal at the Helsinki Olympic Games in 1952 in the tandem classification, Maspes’ solo performances went from strength to strength. Through the 1950s and ’60s he dominated the international specialist sprint scene, winning no fewer than seven professional world titles. Many of the bikes that

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FIORENZO MAGNI

Fiorenzo Magni was an outstanding Italian racing cyclist who was active in the 1940s and 1950s and is one of the most famous Masi champions. Magni was also known for his exceptional resilience and iron will. In the 1950 Tour de France, he became famous for his bravery as he rode on and finished the race despite a broken collarbone. His victories helped to strengthen the reputation of the Masi brand and consolidate its presence in professional cycling.

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FAUSTO COPPI

In the mid-1950s, Masi and Coppi began a highly productive collaboration that spanned five years. Coppi relied on Faliero's unique methods to find improvements and refinements in his racing geometry. In 1956, Coppi brought Masi onto his new team, a collaboration with Turin-based aperitif manufacturer Carpano. As Carpano-Coppi's chief mechanic, Masi designed and built road and track racing bikes for Campionissimo and his formidable team, which included Ferdi Kubler, Milano Attori and Michele Gismondi.

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EDDY MERCKS

Eddy Merckx's extraordinary talent and insatiable appetite for cycling earned him the nickname 'Cannibal'. Masi made numerous customized geometries for Merckx, giving him the flexibility to choose a different bike for individual races. Of the 525 race wins Merckx achieved in his illustrious professional career, including overall victories and the Giro d'Italia, the Tour de France, the UCI professional road race world championships and the numerous one-day classics and monument races he dominated in the late 1960s, Eddy Merckx rode a large proportion of them on bicycles designed and manufactured by Masi.

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TOM SIMPSON

Tom Simpson showed his talent in prestigious races such as Milan-San Remo and Paris-Roubaix. Highlights of his career included winning the yellow jersey in the 1962 Tour de France and victories in major races such as Bordeaux-Paris and the Giro Lombardia. Simpson was known for his meticulous preparation and rode bicycles designed by Masi. Tragically, he lost his life in the 1967 Tour de France on Mount Ventoux, which was attributed to heart complications. His legacy lives on through a memorial stone on Mount Ventoux commemorating his contribution to cycling.

A cyclist in a racing uniform crosses the finish line with arms raised in victory. A support car and cheering spectators are visible in the background.

VITTORIO ADORNI

In the late 1950s, a new wave of talented Italian cyclists emerged following the era of Bartali and Coppi. Vittorio Adorni, hailing from Parma, rose through the ranks with success both on the track and road. The 1965 Giro d’Italia saw Adorni's dominance, with him claiming the Maglia Rosa for twelve stages and securing victory in Milan with a substantial lead. Later, in 1968, he joined Eddy Merckx's Faema team, where he played a crucial role in supporting and mentoring Merckx. Adorni and Merckx, riding Masi-built bikes, benefited from Faliero Masi's expertise in frame design.