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100 YEARS AND COUNTING

To honor 100 years of excellence, we look to the past for guidance while moving towards the future

Our legacy begins in a small workshop located in Sesto Fiorentino, Italy with our founders vision of a bicycle that was not just transportation but a piece of arm. Faliero poured his soul into steel tubing to create masterpieces ridden to victory by greats such as Coppi, Merckx,  and Simpson. To honor 100 years of excellence, we look to the past for guidance while moving towards the future with the same passion Faliero had while brazing tubes together in that little workshop

Welding the frames
Two cyclists are engaged in conversation, both wearing sports attire with logos. One has a dark slicked-back hairstyle, and the other has light, wavy hair. The setting suggestively involves a sports-related event or discussion.
Coppi sitting on his Masi bicycle

MASI CHAMPION

FAUSTO COPPI

Known as "Il Campionissimo", Coppi's illustrious career included multiple victories in the Giro d'Italia and the Tour de France. Renowned for his climbing prowess and smooth riding style, Coppi captivated fans with his remarkable performances on both road and track.

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Two cyclists race on a road lined with trees, pursued by a motorcycle. The lead cyclist, in a black and white jersey, is closely followed by another in a yellow and black jersey. An officer and a blue vehicle are visible on the roadside.

MASI CHAMPION

EDDY MERCKX

Eddy Merckx, often regarded as one of the greatest cyclists of all time, is a Belgian former professional road and track bicycle racer. His style of riding was aggressive and relentless, earning him the nickname "The Cannibal" for his insatiable appetite for victories.

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      It's time to elevate your cycling experience and embark on a journey of endless possibilities on the road.

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