From the cobbled streets of Sesto Fiorentino, through the wooden boards of the Vigorelli, to a sun-bleached factory in California. A hundred years on, it is still being written.
Honest frames, without compromise.
He would always use the best materials he could find, no matter where they were made. Faliero will always be remembered for making honest frames without compromise. He felt the responsibility to make the best equipment possible.

A century, in moments.

Faliero is born.
A boy who cannot stop looking through the window of a frame-builder named Campostrini.

The first Cicli Masi frame.
A steel racing frame borne from his own imagination. He was eighteen years old.

The Vigorelli laboratory.
A workshop beneath Milan's velodrome becomes the laboratory of the master.

Adorni wins the Worlds.
A 100km solo on a Faliero-built Masi. Cicli Masi earns the rainbow bands.

Masi crosses the Atlantic.
Italian craft, on American soil. Masi California is at speed within months.

A second century begins.
One hundred years on, we are brazing again. The same conviction, the same Italian steel, with technology Faliero would absolutely have used.
Eight riders. One frame builder.

Fausto Coppi

Eddy Merckx

Fiorenzo Magni

Bahamontes

Vittorio Adorni

Rik Van Looy

Tom Simpson
