Faliero Masi’s story, which began well over 90 years ago, is truly one for the ages; a professional-racer-turned-frame-builder who built for some of the most prolific riders in cycling history (ie. Merckx, Anquetil, Coppi, etc) would soon become known as “The Tailor” for his meticulous fitting process. The philosophy that Faliero carried through to every one of his creations was a simple one; “it’s all about the ride” – meaning that ride quality surpassed all other characteristics when it came to building a frame.