STORIES

Masi 90th Anniversary

Exploring our history, traveling to Milan and Vincenza, and charting the California experience has been a ton of fun.

Although the celebration has passed, the memories remain. Exploring our history, traveling to Milan and Vincenza, and charting the California experience has been a ton of fun. In our travels, we learned that the motivations behind Masi was never about size but more about about the ride. When asked, Valentino Campagnolo pauses as he careully measures his response and states, "Was Masi ever a brand?....perhaps... a boutique". After drilling down on a definition that suggests that a boutique is a business that serves a sophisticated or specialized clientele, we tend to agree.